Tijuana’s history is a microcosm of Mexico’s complex relationship with the United States—a story of migration, trade, and cultural exchange, but also of inequality, crime, and political tension. Founded in 1889 as a dusty frontier settlement, Tijuana has grown into a sprawling metropolis of nearly 2 million people, shaped by Prohibition-era vice, Cold War geopolitics, and the relentless forces of globalization.
Tijuana’s origins trace back to the 1848 Treaty of Guadalupe Hidalgo, which ceded California to the U.S. and established the modern border. For decades, the area was little more than a ranchland. But everything changed in the early 20th century when American tourists—thirsty for liquor and entertainment banned under U.S. Prohibition—flooded across the border.
The Roaring '20s in Tijuana
- Gambling halls like the Agua Caliente Casino (opened in 1928) drew Hollywood stars and mobsters.
- The city became a playground for Americans seeking vice, with jazz clubs, brothels, and racetracks.
- This era cemented Tijuana’s reputation as a "sin city," a label that still lingers today.
By the 1960s, Tijuana’s economy shifted dramatically. The U.S.-backed Bracero Program (1942–1964) had brought Mexican laborers north, but its end left many stranded at the border. Meanwhile, Mexico’s Border Industrialization Program (1965) lured American factories with cheap labor, birthing the maquiladora industry.
The maquiladoras transformed Tijuana into an industrial hub, but at a cost:
- Exploitative wages: Workers (mostly women) earned pennies assembling TVs, cars, and medical devices for U.S. consumers.
- Urban chaos: Shantytowns sprouted as rural migrants arrived, lacking basic infrastructure.
- NAFTA’s mixed legacy: The 1994 trade deal boosted exports but deepened dependency on the U.S. economy.
Today, Tijuana supplies everything from Tesla parts to COVID-19 test kits, yet nearly 30% of its population lives in poverty.
No discussion of Tijuana is complete without addressing its darkest chapter: the narco wars. In the 1980s, the city became a key smuggling route for the Arellano Félix Organization (AFO), one of Mexico’s most brutal cartels.
Yet amid the violence, ordinary Tijuanenses have shown resilience. Community collectives like "Aquí Estamos" (We Are Here) organize art protests and urban gardens to reclaim public spaces.
In recent years, Tijuana has become ground zero for global migration crises.
Organizations like Border Angels risk deportation to leave water for desert crossers, while local chefs run soup kitchens for stranded families.
Despite its struggles, Tijuana thrives as a cultural hotspot.
The city’s bilingual graffiti murals and DIY music scene scream defiance—a middle finger to stereotypes.
Tijuana’s identity is forever tied to the San Ysidro Port of Entry, the world’s busiest land border crossing. Over 100,000 people cross daily—workers, students, shoppers—in a ritual that fuels both economies.
Tijuana’s story is unfinished. It’s a city of contradictions: brutal yet beautiful, exploited yet inventive. As climate change and political strife push more people north, this border metropolis will remain a bellwether for our fractured world.